{"id":7106,"date":"2022-10-04T17:14:00","date_gmt":"2022-10-04T08:14:00","guid":{"rendered":"http:\/\/artpeace.jp\/blog\/?p=7106"},"modified":"2025-09-05T18:15:00","modified_gmt":"2025-09-05T09:15:00","slug":"ab-test-sekiwa","status":"publish","type":"post","link":"https:\/\/artpeace.jp\/blog\/2022\/10\/04\/ab-test-sekiwa\/","title":{"rendered":"\u3010AB\u30c6\u30b9\u30c8\u3068\u306f\uff1f\u3011\u521d\u5fc3\u8005\u3067\u3082\u5206\u304b\u308b\u52b9\u679c\u7684\u306a\u5b9f\u65bd\u65b9\u6cd5"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">AB\u30c6\u30b9\u30c8\u3068\u306f\uff1f<\/h2>\n\n\n\n<p>AB\u30c6\u30b9\u30c8\u306f\u3001Web\u30b5\u30a4\u30c8\u3084\u5e83\u544a\u306e\u30d0\u30ca\u30fc\u7b49\u306e2\u30d1\u30bf\u30fc\u30f3\u3092\u6bd4\u8f03\u3057<br> \u300c\u3069\u3061\u3089\u304c\u3088\u308a\u52b9\u679c\u306e\u9ad8\u3044\u6210\u679c\u3092\u51fa\u305b\u308b\u306e\u304b\u300d\u3068\u3044\u3046\u3053\u3068\u3092\u691c\u8a3c\u3059\u308b\u3082\u306e\u3067\u3059\u3002<br> 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class=\"wp-block-heading\">AB\u30c6\u30b9\u30c8\u306e\u76ee\u7684<\/h2>\n\n\n\n<p>Web\u30b5\u30a4\u30c8\u3092\u6539\u5584\u3057\u3088\u3046\u3068\u3059\u308b\u969b\u3001\u307e\u305f\u306f\u30b5\u30a4\u30c8\u306e\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb\u3092\u8003\u3048\u3066\u3044\u308b\u65b9\u306b\u3068\u3063\u3066\u3082AB\u30c6\u30b9\u30c8\u306f\u91cd\u8981\u306a\u5f79\u5272\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6709\u540d\u306a\u8a71\u3067\u306f\u3001\u30a2\u30e1\u30ea\u30ab\u306e\u30aa\u30d0\u30de\u5927\u7d71\u9818\u304c\u9078\u6319\u8cc7\u91d1\u3092\u96c6\u3081\u308b\u305f\u3081\u306e\u516c\u5f0f\u30b5\u30a4\u30c8\u3092 AB \u30c6\u30b9\u30c8\u3092\u7528\u3044\u3066\u6539\u5584\u3057\u305f\u7d50\u679c\u300160\u5104\u5186\u3082\u306e\u5927\u304d\u306a\u6210\u679c\u3092\u4e0a\u3052\u305f\u3053\u3068\u3067\u6ce8\u76ee\u3092\u96c6\u3081\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u691c\u8a3c\u306e\u30dd\u30a4\u30f3\u30c8\u306f\u5927\u304d\u304f\u5206\u3051\u30662\u3064\u3042\u308a\u3001\u8907\u6570\u306e\u30e1\u30a4\u30f3\u30d3\u30b8\u30e5\u30a2\u30eb\u3068\u767b\u9332\u30dc\u30bf\u30f3\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u8a0824\u30d1\u30bf\u30fc\u30f3\u3067\u691c\u8a3c\u3092\u5b9f\u65bd\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>A<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"700\" height=\"494\" src=\"https:\/\/artpeace.jp\/blog\/wp-content\/uploads\/2022\/10\/ab-test-02.png\" alt=\"\" class=\"wp-image-7107\" srcset=\"https:\/\/artpeace.jp\/blog\/wp-content\/uploads\/2022\/10\/ab-test-02.png 700w, https:\/\/artpeace.jp\/blog\/wp-content\/uploads\/2022\/10\/ab-test-02-300x212.png 300w, https:\/\/artpeace.jp\/blog\/wp-content\/uploads\/2022\/10\/ab-test-02-550x388.png 550w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<p class=\"has-medium-font-size\"><strong>B<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"700\" height=\"628\" src=\"https:\/\/artpeace.jp\/blog\/wp-content\/uploads\/2022\/10\/ab-test-03.png\" alt=\"\" class=\"wp-image-7108\" srcset=\"https:\/\/artpeace.jp\/blog\/wp-content\/uploads\/2022\/10\/ab-test-03.png 700w, https:\/\/artpeace.jp\/blog\/wp-content\/uploads\/2022\/10\/ab-test-03-300x269.png 300w, https:\/\/artpeace.jp\/blog\/wp-content\/uploads\/2022\/10\/ab-test-03-550x493.png 550w, https:\/\/artpeace.jp\/blog\/wp-content\/uploads\/2022\/10\/ab-test-03-557x500.png 557w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<p>A\u3068B\u306e\u9055\u3044\u306f\u3001<strong>\u30a2\u30a4\u30ad\u30e3\u30c3\u30c1\u753b\u50cf\u3084\u30ab\u30e9\u30fc<\/strong>\u3001\u305d\u3057\u3066<strong>\u30dc\u30bf\u30f3\u306e\u6587\u8a00<\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<p>AB \u30c6\u30b9\u30c8\u3092\u8907\u6570\u7e70\u308a\u8fd4\u3057\u305f\u7d50\u679c\u3001\u300c\u5bb6\u65cf\u306e\u5199\u771f\uff08\u30e1\u30a4\u30f3\u30d3\u30b8\u30e5\u30a2\u30eb\uff09\u00d7 LEARN MORE\uff08\u767b\u9332\u30dc\u30bf\u30f3\uff09\u300d\u304c\u63b2\u8f09\u3055\u308c\u3066\u3044\u308b\u4e0a\u8a18B\u30d1\u30bf\u30fc\u30f3\u304c\u597d\u307e\u308c\u3001\u8cc7\u91d1\u96c6\u3081\u306b\u6210\u529f\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u30cd\u30c3\u30c8\u4e0a\u3067\u306e\u5404\u7a2e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306b\u3082\u5e45\u5e83\u304f\u5229\u7528\u3055\u308c\u3066\u304a\u308a\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u306a\u3069\u3092\u8003\u3048\u30da\u30fc\u30b8\u3092\u691c\u8a3c\u3057\u3001\u52b9\u7387\u3088\u304fCVR\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff09\u3084CTR\uff08\u30af\u30ea\u30c3\u30af\u6570\uff09\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304cAB\u30c6\u30b9\u30c8\u306e\u76ee\u7684\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">AB\u30c6\u30b9\u30c8\u306e\u624b\u9806\u3068\u6ce8\u610f\u70b9<\/h2>\n\n\n\n<p>AB\u30c6\u30b9\u30c8\u3067\u306f\u4eee\u8aac\u2192\u30c6\u30b9\u30c8\u30d1\u30bf\u30fc\u30f3\u4f5c\u6210\u2192\u6bd4\u8f03\u2192\u691c\u8a3c\u2192\u6539\u5584\u3068\u3044\u3046\u624b\u9806\u3092\u7e70\u308a\u8fd4\u3057\u307e\u3059\u3002<br> 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class=\"wp-block-heading\">AB\u30c6\u30b9\u30c8\u306e\u5bfe\u8c61<\/h2>\n\n\n\n<p>\u30fbWeb\u5e83\u544a\uff0f\u5e83\u544a\u30d0\u30ca\u30fc<\/p>\n\n\n\n<p>\u30fbLP\uff08\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\uff09<\/p>\n\n\n\n<p>\u30fbWeb\u30b5\u30a4\u30c8<\/p>\n\n\n\n<p>\u30fb\u5546\u54c1\u30da\u30fc\u30b8<\/p>\n\n\n\n<p>\u30fb\u8cfc\u5165\u30d5\u30a9\u30fc\u30e0<\/p>\n\n\n\n<p>\u30fb\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3<\/p>\n\n\n\n<p>\u30fb\u30a2\u30d7\u30ea<\/p>\n\n\n\n<p>\u3053\u308c\u3089\u3069\u306e\u5834\u9762\u306b\u304a\u3044\u3066\u3082\u3001AB\u30c6\u30b9\u30c8\u306e\u691c\u8a3c\u7d50\u679c\u3092\u57fa\u306b\u6539\u5584\u3059\u308b\u3053\u3068\u3067\u3001CVR\u3084CTR\u3092\u4e0a\u3052\u3066\u3044\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<br> \u30e1\u30a4\u30f3\u30d3\u30b8\u30e5\u30a2\u30eb\u3084\u30ea\u30f3\u30af\u30dc\u30bf\u30f3\u3001\u6587\u8a00\u3092\u5c11\u3057\u5909\u66f4\u3059\u308b\u3060\u3051\u3067\u3082\u5909\u5316\u304c\u671f\u5f85\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001EC\u30b5\u30a4\u30c8\u306e\u30ab\u30fc\u30c8\u3084\u30a2\u30d7\u30ea\u306e\u64cd\u4f5c\u306a\u3069\u4f7f\u3044\u3084\u3059\u3055\u304c\u6c42\u3081\u3089\u308c\u308b\u90e8\u5206\u3092\u6539\u5584\u3059\u308b\u3053\u3068\u3067\u3001\u96e2\u8131\u3092\u9632\u3050\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3069\u308c\u3082\u7b2c\u4e00\u5370\u8c61\u304c\u3068\u3066\u3082\u91cd\u8981\u3067\u3001\u3044\u304b\u306b\u30e6\u30fc\u30b6\u30fc\u3092\u8a98\u5c0e\u3067\u304d\u308b\u304b\u304c\u30dd\u30a4\u30f3\u30c8\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">AB\u30c6\u30b9\u30c8\u306e\u30c4\u30fc\u30eb\u7d39\u4ecb<\/h2>\n\n\n\n<p>\u25ef\u7121\u6599\u30c4\u30fc\u30eb<\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" aria-label=\"Google Optimize\uff08\u30b0\u30fc\u30b0\u30eb\u30aa\u30d7\u30c6\u30a3\u30de\u30a4\u30ba\uff09 (opens in a new tab)\" href=\"https:\/\/marketingplatform.google.com\/intl\/ja\/about\/optimize\/\" target=\"_blank\">Google Optimize<\/a><br><\/p>\n\n\n\n<p><a href=\"https:\/\/juicer.cc\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Juicer (opens in a new tab)\">Juicer<\/a><\/p>\n\n\n\n<p>\u25ef\u6709\u6599\u30c4\u30fc\u30eb<\/p>\n\n\n\n<p><a href=\"https:\/\/kaizenplatform.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Kaizen Platform (opens in a new tab)\">Kaizen Platform<\/a><\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" aria-label=\"Adobe Target (opens in a new tab)\" href=\"https:\/\/business.adobe.com\/jp\/products\/target\/adobe-target.html\" target=\"_blank\">Adobe Target<\/a><\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" aria-label=\"Optimizely (opens in a new tab)\" href=\"https:\/\/optimizely.gaprise.jp\/\" target=\"_blank\">Optimizely<\/a><\/p>\n\n\n\n<h2 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